Since its founding in 1949, GANT has shaped the iconic American sportswear style and inspired people around the world with its distinctive look that combines tradition, innovation, and casual elegance. What began as a visionary shirt manufacturer has grown into an international lifestyle brand of global significance. The unique spirit of the American East Coast is now also reflected in GANT’s fragrance collection, offering a whole new way to experience the brand.

The men’s fragrances GANT, GANT IVY, and GANT 1949 embody the unmistakable flair of the East Coast – a charismatic blend of academic heritage, maritime freshness, and timeless sophistication. The striking flacons feature the iconic G-patch from the legendary GANT college jackets, reinterpreted as a clear, stylish design statement. The coastal landscapes, classic traditions, and characteristic ingredients of the region serve as inspiration for the fragrance creations, exuding masculine elegance with a modern twist.

The first women’s fragrances, GANT PREPPY ROSE and GANT SUNSET CLUB, capture carefree moments of happiness on the picturesque beaches of the American East Coast. The fragrances are presented in elegant flacons adorned with a golden plaque in the shape of the gently curved GANT “G”. The vibrant color combinations radiate the brand’s signature lightness and emphasize its iconic preppy style – modern, confident, and full of sensuality.